Joey de Leeuw

With a passion for real and authentic moments, but without ever sacrificing the aesthetic cinematic approach. Whether he is on a large set, or in a small, intimate setting—he always knows how to create a safe and confidential atmosphere in which the main characters can show themselves. For Joey, the most important thing is that the story comes from the characters themselves. Their honest stories tell the real story. Nothing is framed or cut; that is where the magic lies.

The research and pre-production are crucial steps in the development of the film. Here Joey finds the real stories, the nuances and the essence of the subject. This forms the common thread, after which the scenes can be conceived—never the other way around. This results in honest, vulnerable films with sincere emotions in which the main characters can be themselves, and that really touch you.

Joey has been doing this work for nine years now and has worked for brands such as Kruidvat, SIRE, Nationale Nederlanden, Philips, Natuurmonumenten, the Kidney Foundation and De Zonnebloem.